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Regulatory goals in a globalized world |
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| Authors: | Sharon Ng Rajeev Batra |
| Institution: | 1. Nanyang Business School, Nanyang Technological University, Singapore;2. Institute on Asian Consumer Insight, Singapore;3. Ross School of Business, University of Michigan, Ann Arbor, MI, USA |
| Abstract: | |
| Keywords: | Globalization Self‐identity Regulatory goals Construal level |