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The satiating effect of pricing: The influence of price on enjoyment over time
Authors:Kelly L. Haws  Brent McFerran  Joseph P. Redden
Affiliation:1. Vanderbilt University, 401 21st Avenue South, Nashville, TN 37203, United States;2. Simon Fraser University, 500 Granville Street, Vancouver, BC, V6C 1W6, Canada;3. University of Minnesota, 321 19th Ave S., Suite 3‐161, Minneapolis, MN 55455, United States
Abstract:
Keywords:Pricing  Satiation  Consumption experiences  Enjoyment
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