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R‐E‐S‐P‐E‐C‐T Find out what my name means to me: The effects of marketplace misidentification on consumption |
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| Authors: | Tracy Rank‐Christman Maureen Morrin Christine Ringler |
| Affiliation: | 1. Sheldon B. Lubar School of Business, University of Wisconsin‐Milwaukee, 3202 N. Maryland Ave., Milwaukee, WI 53211, United States;2. Temple University, 1801 Liacouras Walk Philadelphia, PA 19122, United States;3. Department of Marketing, Culverhouse College of Commerce, The University of Alabama, 122 Alston Hall, Tuscaloosa, AL 35487, United States |
| Abstract: | |
| Keywords: | Names Misidentification Consumption Implicit self‐esteem Respect Self‐affirmation |