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Textual paralanguage and its implications for marketing communications |
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| Authors: | Andrea Webb Luangrath Joann Peck Victor A. Barger |
| Affiliation: | 1. University of Iowa, 21 E. Market St., Iowa City, IA 52242, United States;2. University of Wisconsin–Madison, 975 University Ave., Madison, WI 53706, United States;3. University of Wisconsin–Whitewater, 800 W. Main St., Whitewater, WI 53190, United States |
| Abstract: | |
| Keywords: | Nonverbal communication Paralanguage Brand communications Linguistics Emoji Social media |