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Reflecting on the journey: Mechanisms in narrative persuasion
Authors:Anne Hamby  David Brinberg  Kim Daniloski
Affiliation:1. Zarb School of Business, Hofstra University, 124 Weller Hall, Hempstead, NY 11550, USA;2. Pamplin College of Business, Virginia Tech, 2016 Pamplin Hall, Blacksburg, VA 24061, USA
Abstract:
Keywords:Narrative  Transportation  Reflection  Persuasion
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