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Reflecting on the journey: Mechanisms in narrative persuasion |
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| Authors: | Anne Hamby David Brinberg Kim Daniloski |
| Affiliation: | 1. Zarb School of Business, Hofstra University, 124 Weller Hall, Hempstead, NY 11550, USA;2. Pamplin College of Business, Virginia Tech, 2016 Pamplin Hall, Blacksburg, VA 24061, USA |
| Abstract: | |
| Keywords: | Narrative Transportation Reflection Persuasion |