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Bidirectional contrast effects between taste perception and simulation: A simulation‐induced adaptation mechanism |
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| Authors: | Kao Si Yuwei Jiang |
| Institution: | 1. Department of Marketing, The Chinese University of Hong Kong, Sha Tin, New Territories, Hong Kong;2. Department of Management and Marketing, The Hong Kong Polytechnic University, Kowloon, Hong Kong |
| Abstract: | |
| Keywords: | Contrast effect Taste perception Mental simulation Mental imagery |