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Positively useless: irrelevant negative information enhances positive impressions |
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| Authors: | Meyrav Shoham Sarit Moldovan Yael Steinhart |
| Affiliation: | 1. William Davidson Faculty of Industrial Engineering and Management, Technion—Israel Institute of Technology, Haifa 3200003, Israel;2. Department of Management and Economics, The Open University of Israel, 1 University Road, P.O.B. 808, Raanana 4353701, Israel;3. Coller School of Management, Tel Aviv University, Tel Aviv 69978, Israel |
| Abstract: | |
| Keywords: | Word of mouth Online reviews Irrelevant information Confidence |