Reversing presentation order of semantically related words reverses memory

In the Deese-Roediger-McDermott paradigm, words (e.g., sour, candy, sugar,…) related to one critical word (e.g., sweet) typically are encoded in descending order of their association with the critical word. When recognition is tested, memory is greater for related words than for critical words, as predicted by extant memory models. Surprisingly, however, memory is not greater for unrelated words (presented in other encoding lists) than for related words, in contrast with predictions from these same models. In two experiments, we tested whether intralist presentation order is responsible for the unexplained results. Word lists were studied in standard or reversed order (ascending order of association to critical words). Subsequent recognition for related words was high when lists were presented in the standard order but very low when lists were presented in reverse. Results indicate that presentation order affects related-word false alarms, providing important new constraints for memory models.