Associative priming and orthographic choice in nonword spelling

Abstract

An experiment is reported in which adult English-speaking subjects wrote nonwords to dictation in a free (unprimed) condition and in a primed condition in which the nonword was preceded by a word that was an associate of a word that rhymed with the nonword target (e.g. vatican—(pope)→ bope vs detergent—(soap)→boap). Choice of orthographic patterns in nonword spelling was additively influenced by the associative priming and by sound-spelling contingency (the proportion of words in the lexicon containing the critical pattern). However, an analysis of unprimed spellings suggested that contingency was no more than a partial determinant of orthographic choice. Some implications for models of spelling storage and retrieval are discussed.