Attracting Minority Applicants to Malaysian Organizations: The Effect of Race Composition

This study aims to investigate the effect of race composition of organizational representatives on perceived similarity, organizational attractiveness, and perceived opportunities for advancement. Two hundred and twenty four Malaysian Chinese university students participated in the study. The findings showed that race composition was significantly related to the participant’s perception of similarity to the representatives, attraction to the organization, and perception of advancement opportunities in the organization. Minority Chinese participants gave higher ratings on all three outcome variables when they were presented with an organization featuring a homogenous group of Chinese representatives or a racially diverse group of representatives, than an organization featuring a homogenous group of Malay representatives in recruitment advertising. In summary, the inclusion of minority representatives in recruitment advertising is beneficial in attracting minority applicants.