Writing consumer research: the world according to Belk |
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| Authors: | Stephen Brown Hope Jensen Schau |
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| Institution: | 1. School of Marketing, Entrepreneurship and Strategy, University of Ulster, Jordanstown, Co. Antrim, BT38 8FH, Northern Ireland, UK;2. Eller College of Management, University of Arizona, 1130 E. Helen Street, Tuscon, AZ 85721‐0108, USA |
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| Abstract: | - Writing is a core scholarly competence. Not only is it a skill that every academic must acquire, regardless of their methodological, philosophical or empirical affiliations, but also it is ‘a substantial differentiating characteristic of eminent researchers’. This article offers an analysis of the writing style of one of the field's most eminent researchers, Russell W. Belk. It identifies five literary devices that help Belk's writing stand out from the crowd and, while the article does not claim to contain the secret of writing success, it considers the crucial part writing plays in the consumer research process.
Copyright © 2007 John Wiley & Sons, Ltd. |
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