The effects of graphemic and phonemic similarity between targets and masks in a backward visual masking paradigm

Experiments using a backward visual masking technique are described, in which the second (mask) stimulus is itself masked by a third stimulus, thus rendering guessing strategies, about target/mask relationships, difficult for subjects. Word-word and word-non-word sequences are used for the first two stimuli and it is shown that when the second stimulus resembles the first, either physically or phonologically, the severity of masking of the first is reduced. However, the target is not better reported when the mask word is semantically related to it. Consideration is given to the levels at which interaction between target and mask might occur.