The Influence of Goal Orientation and Risk on Creativity

Employees' creative performance has been found to play a vital role in the continued existence and growth of organizations. Many individual differences (e.g., openness to experience) are significantly related to creative output, but the importance of individuals' goal orientation on creative performance under high or low risk situations has been overlooked. To address this gap in the literature, we studied the relationship between risk and creativity, and investigated whether an individual's goal orientation enhances (i.e., learning orientation) or diminishes (i.e., avoid or prove orientation) the relationship between risk and creative performance. The hypotheses were tested in a laboratory environment using undergraduate subjects. Results showed a positive relationship between risk and creativity. The findings also supported the idea that individuals low in avoid orientation cultivate more creative outputs under high rather than low risk conditions. Limitations, future research, and implications are addressed.