I,You, or He: Examining the Impact of Point of View on Narrative Persuasion

ABSTRACT

Narratives can be used to persuade individuals to change their attitudes and behaviors, and can be especially effective is in changing attitudes toward individuals that are stigmatized or otherwise labeled as outgroup members. One feature that can influence a story’s persuasive effectiveness is the story’s point of view (POV). This study experimentally investigated the relative impacts of 1st-, 2nd-, and 3rd-person POVs on attitudes toward, and beliefs about, gay people. Results showed that participants who read the 3rd-person story had significantly more positive attitudes toward gay people than those who read the 1st-person story. In all cases, POV appeared to have no impact upon narrative transportation or identification.