Influence of Hostile Media Perception on Willingness to Engage in Discursive Activities: An Examination of Mediating Role of Media Indignation

This study examines the mediating role of media indignation, a set of negative emotional reactions to media coverage perceived to have partisan bias, between hostile media perception (HMP) and its consequences in behavioral willingness, more specifically, willingness to engage in discursive activities. It is examined together with a cognitive pathway through individuals' inference on opinion climate. Data from a web-based survey of university students (N = 696) on three controversial issues were analyzed. Findings showed that the degree of perceived partisan bias in mainstream media coverage on an issue was positively related to the intensity of media indignation and levels of incongruity between one's own opinion and perceived majority opinion. Media indignation in turn had a significant and positive effect on willingness to engage in discursive activities across all three issues, mediating the effect of HMP on behavioral willingness, whereas self-majority opinion incongruity did not. Theoretical implications of the findings are discussed.