The Pursuit of Hopefulness: Operationalizing Hope in Entertainment Media Narratives

Hope is associated with benefits for psychological and physical wellbeing; consequently, efforts to increase or sustain hopeful feelings are increasingly incorporated into wellness interventions. Although entertainment media provide a wealth of emotionally evocative content, little systematic attention has been given to discrete positive emotions and no investigations to date have identified narratives that generate hope. To address this gap, this research explores underdog narratives, or those depicting characters struggling to meet a goal despite unfavorable odds, as a means to evoke hope, as well as the effect of this emotional experience on subsequent goal-directed motivation. Participants (N = 248) were randomly assigned to one of three media conditions—underdog narrative, comedy, nature scenes—or a no-media control group. Those in the media groups viewed one 5-minute video clip a day for five consecutive days. Consistent with hypotheses, those in the underdog condition felt more hopeful and reported greater motivation to pursue their own goals than those in other conditions. Further, the emotional experience of hope was durable, with hopefulness remaining elevated above baseline levels up to three days after the final media exposure. Implications of these findings for media effects theory and health promotion are discussed.