Don't Tease Me: Effects of Ending Type on Horror Film Enjoyment

This experimental study explores the influence of horror film ending type on audience enjoyment. Four horror films were manipulated to create versions with traditional endings (endings in which the evil/antagonist is destroyed) or teaser endings (endings in which the evil/antagonist revives). Analysis explored differences in the preferences for ending type based on watcher motivations. Results suggest that viewers, particularly viewers highly motivated by gore or thrill factors, rated traditional endings more favorably than teaser endings, although seemingly for different reasons.