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A Critique of Giving Voice to Values Approach to Business Ethics Education
Authors:Tracy L Gonzalez-Padron  O C Ferrell  Linda Ferrell  Ian A Smith
Institution:1. Marketing & International Business, University of Colorado-Colorado Springs, Colorado Springs, CO, USA
2. University of New Mexico, Albuquerque, NM, USA
3. Loyola University New Orleans, New Orleans, LA, USA
Abstract:Mary Gentile’s Giving Voice to Values presents an approach to ethics training based on the idea that most people would like to provide input in times of ethical conflict using their own values. She maintains that people recognize the lapses in organizational ethical judgment and behavior, but they do not have the courage to step up and voice their values to prevent the misconduct. Gentile has developed a successful initiative and following based on encouraging students and employees to learn how to engage in communication or action to express their values within an organization’s formal and informal value system. The purpose of this analysis is to examine the Giving Voice to Values approach to empowering the individual to take action to deal with lapses in organizational ethics. We examine the role of Giving Voice to Values in business ethics education, considerations for implementing GVV, and recommendations for business educators and corporate ethics officers. We conclude that while GVV is an effective tool, it is not a comprehensive or holistic approach to ethics education and organizational ethics programs.
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