TRANSITIVITY OF ODOR PREFERENCES: CONSTANT AND PARTICULARITIES IN HEDONIC PERCEPTION

Transitivity of preferences has been investigated for a long time in decision‐making. In the field of perception, the pleasantness of odors raises several questions related to individual versus cultural or universal preferences and the existence of a classification in a delimited hedonic space. The aim of this study was to test transitivity in olfactory hedonicity using a first panel of 10 mixed odors and a second panel of 10 odors from a delimited floral category. Data were collected by paired comparisons in a two‐alternative forced choice. Results in both panels showed a strong transitivity for each participant leading to a linear range of 10 odors classified by preference. However, ranges varied from one participant to another and the mean preferences of the group did not allow one to infer individual's hedonic classification of odors. Moreover, the individual classification appeared stable over time and undisturbed by odorant distractors. These findings suggest that humans have considerable ability to classify odors hedonically as a model of individual preferences in a sensory space usually considered to be more involved in affective/emotional states than in cognitive performances.