道德概念垂直空间隐喻的心理现实性及双向映射

研究以大学生为被试,通过三个实验考察道德概念垂直空间隐喻的心理现实性及双向映射。实验1采用面孔图片和道德词汇的匹配记忆任务发现,道德词出现在上方时,被试对词语和面孔的匹配再认率更高;不道德词出现在下方时,被试对词语和面孔的匹配再认正确率更高。结果证实了道德概念的垂直空间隐喻的心理现实性。实验2通过道德评价任务发现,被试倾向于把空间上方出现的面孔评价为更加道德,把在空间下方的面孔评价为更加不道德,证实了空间信息对道德评价的影响。实验3采用带有空间位置信息的词语记忆任务。结果表明,在位置判断任务中,被试更多地将道德词判断为在上方出现过,更多地将不道德词判断为在下方出现过。结果显示词语的道德色彩影响了空间信息判断。研究结论:传统道德概念垂直空间隐喻存在心理现实性;道德概念和空间概念之间存在双向映射。

The Vertical Spatial Metaphor of Moral Concepts: Psychological Reality and Bidirectional Mapping

Through three experiments, the research investigated the psychological reality of vertical space metaphor of moral concepts and its bidirectional mapping. In experiment 1, subjects memorized the facial images and moral words. The results showed:when moral words appeared in the upper space, or immoral words appeared in the lower space, the accuracy of the recognition of words and faces was better. These results suggest there is the psychological reality of vertical space metaphor of Chinese traditional moral concept. Experiment 2 employed a moral evaluation task.In this task, subjects evaluated facial images located in upper space of the screen as more moral and those pictures located in lower space of the screen as more immoral. The results confirm the influence of space information on the moral evaluation. In experiment 3, subjects were required to memory the moral words and its location. The results showed:subjects judged moral words appeared more often in upper space, but the judgments of immoral words is the opposite. The results suggest the judgments of spatial information can be influenced by the metaphor of moral concepts. The conclusions of the study are:the psychological reality of vertical space metaphor of moral concepts exists, and it's bidirectional mapping.