浪漫媒介内容接触对大学生浪漫信念的影响:感知真实性和社会比较倾向的作用

为探讨浪漫媒介内容接触对大学生浪漫信念的影响及其作用机制，采用浪漫媒介内容接触问卷、感知真实性量表、社会比较倾向量表和浪漫信念量表对614名无恋爱经验的大学生进行调查，结果发现：（1）浪漫媒介内容接触与感知真实性和浪漫信念都呈显著正相关，感知真实性和浪漫信念也呈显著正相关；（2）感知真实性在浪漫媒介内容接触对浪漫信念的影响中起中介作用；（3）浪漫媒介内容接触对浪漫信念影响的直接效应，以及感知真实性的中介效应均受到社会比较倾向的调节，且在高社会比较倾向群体中，这两种效应都更显著。

The Impact of Romantic Media Exposure on Undergraduate Students' Romantic Beliefs: The Effect of Perceived Realism and Social Comparison Orientation

In order to investigate the impact of romantic media exposure on romantic beliefs as well as the effects of perceived realism and social comparison orientation, a sample of 614 undergraduate students without romantic experience completed Questionnaire of Romantic Media Exposure, Perceived Realism Scale, Iowa-Netherlands Comparison Orientation Measure and Romantic Beliefs Scale. Results revealed that: (1) Romantic media exposure was positively correlated with perceived realism and romantic beliefs, and perceived realism was also positively correlated with romantic beliefs; (2) Romantic media exposure could affect romanticc beliefs through the mediation of perceived realism; (3) Both the direct effect of romantic media exposure on romantic beliefs and the mediating effect of perceived realism were moderated by social comparison orientation, and both these two effects were much stronger among undergraduate students with high social comparison orientation.