Social facilitation

Video-recording procedures have been used in previous research as a motivational manipulation. The present study investigated the permanent recording of behavior as a manipulation of evaluation apprehension and its effects upon behavioral performance and upon autonomic arousal. Twenty-four subjects (12 males, 12 females) were randomly assigned to one of four conditions formed by completely crossing two levels of audience status (peer or authority) with two levels of behavioral record (non-permanent or permanent). Another 24 subjects were assigned to an external control group to the 2×2 design. Subjects' performance on a hidden-word task and their arousal level (as assessed by the Palmar Sweat Index) were measured. Analyses of variance results showed a significant performance (p<.05) and a significant arousal (p<.05) difference between the behavioral record conditions as predicted. The control group was also found to be significantly (p<.05) different from the experimental groups on the behavioral performance measure. The results were related to previous research findings and interpreted within the context of the evaluation apprehension notion presented within social facilitation research.The author would like to thank Angelia Mellors, Valerie K. Golish, and Judy Cohen for serving as experiments, and Susan L. Doman and Cheryl Primmer for scoring the PSI measures.