Gender stereotypes after thirty years: a replication of Rosenkrantz, et al. (1968)

This study is a partial replication of the 1968 investigation by Rosenkrantz, Vogel, Bee, Broverman, and Broverman of gender stereotypes among college students. Like the students studied 30 years ago, male and female participants in this study showed very high agreement about the typical characteristics of men and women. However, current participants identified significantly fewer gender stereotypes than did those in the earlier study. In contrast to the participants in the original study, current participants judged the traits they associated with women to be significantly more socially desirable, in general, than the traits they associated with men.