Repeated masked category primes interfere with related exemplars: new evidence for negative semantic priming |
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Authors: | Wentura Dirk Frings Christian |
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Institution: | Department of Psychology, Saarland University, Saarbrücken, Germany. wentura@mx.unisaarland.de |
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Abstract: | In 4 experiments, the authors found evidence for negatively signed masked semantic priming effects (with category names as primes and exemplars as targets) using a new technique of presenting the masked primes. By rapidly interchanging prime and mask during the stimulus onset asynchrony, they increased the total prime exposure to a level comparable with that of a typical visible prime condition without increasing the number of participants having an awareness of the prime. The negative effect was observed for only low-dominance exemplars and not for high-dominance exemplars. The authors found it using lexical decision (Experiments 1 and 2), lexical decision with a response-window procedure (Experiment 3), and the pronunciation task (Experiment 4). The results are discussed with regard to different theories on semantic priming. |
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