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Gender‐role egalitarianism predicts desirable traits of potential marriage partners: A cross‐cultural comparison
Authors:Daniel M. Rempala  Ryan T. Tolman  Bradley M. Okdie  Dohyun Ahn
Affiliation:1. Psychology Department, University of Hawaii at Manoa, , Honolulu, Hawaii, USA;2. Psychology Department, Keimyung University, , Daegu, South Korea;3. Psychology Department, Ohio State University‐Newark, , Newark, Ohio, USA;4. Department of Journalism and Public Relations, Jeju National University, , Jeju City, South Korea
Abstract:We examined whether gender‐role egalitarianism predicted participants' rank‐order preferences for traits in potential marriage partners of the opposite sex, and whether gender‐role egalitarianism mediated cultural differences between participants from North America, Polynesia and East Asia. Participants completed the Sex‐Role Egalitarianism Scale and ranked the following traits in terms of their importance in choosing a potential marriage partner: kindness, physical attractiveness, social level, athleticism, creativity and liveliness. Parallel analyses for male and female participants reveal that traditional males value physical attractiveness more than egalitarian males, and that traditional females value social level more and kindness less than egalitarian females. Gender‐role egalitarianism fully mediated the effect of culture on kindness rankings, but no others. These results expand upon previous findings by accounting for individual differences regarding beliefs about traditional gender roles.
Keywords:cross‐cultural comparison  gender‐role egalitarianism  mate preferences
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