Preference exploration and learning: the role of intensiveness and extensiveness of experience |
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Authors: | Steve Hoeffler Dan Ariely Pat West Rod Duclos |
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Institution: | 1. Owen Graduate School of Management, Vanderbilt University, 401 21st Avenue South, Nashville, TN 37203, USA;2. Duke University, Fuqua School of Business, 100 Fuqua Drive, Durham, NC 27708, USA;3. Fisher College of Business, Ohio State University, 2100 Neil Avenue, Columbus, OH 43210, USA;4. The Hong Kong University of Science & Technology, Hong Kong |
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Abstract: | In this article, the authors partition the construct of experience into intensiveness (i.e., amount) and extensiveness (i.e., breadth) and examine the impact of the two specific types of experience on preference learning. In the first three studies, the authors' theory that experience can be partitioned into intensiveness (i.e., amount) and extensiveness (i.e., breadth) of experience and that extensiveness has a greater impact on preference learning is supported in environments where prior experience is measured. Further, in study 4 they demonstrate that extensiveness or breadth of experience exerts a larger influence on preference learning in an experiment where each unique type of experience is manipulated as well as measured. |
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Keywords: | Preferences Learning |
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