Perceived control over personal goals in Russian and American college students

This study investigated cultural variations in perceived control over personal goals in Russian and American college students. Several appraisal dimensions of personal goals were studied including goals’ importance, their attainability, and sources of control over goal attainment, such as self, others, luck, and fate. The association between assimilative (tenacious goal pursuit) and accommodative (flexible goal adjustment) control strategies and perceived attainability of goals was also examined. The results indicated that both Russian and American students gave higher priority to work‐ and education‐related goals and lower priority to the familial goal. In both samples, the familial goal was the most influenced and health was the least influenced by luck/chance and fate. Overall, American students were more optimistic about the perceived probability to attain their goals, which may be affected by a cultural tendency for self‐enhancement and positive outlook. Russian students had a stronger belief in control by luck/chance and fate over personal goals, which coincides with a less agentic orientation of Russian culture. Regardless of culture and goal content, goal importance was associated with greater perceived success in goal attainment. However, control strategies (assimilative and accommodative) as well as internal control differentially predicted perceived attainability of goals depending on the goals’ content. For both Russians and Americans, perceived attainability of education‐related goals was associated with assimilative strategies and internal control; leisure was associated with accommodative strategies and health‐related goals were associated with internal control. Characteristics of cultural contexts accountable for crosscultural differences in perceived control over personal goals are discussed.