Refining the dual‐process theory of preference construction: A reply to Gawronski,Martin and Sloman,Stanovich, and Wegener and Chien |
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| Authors: | Margarita Gorlin Ravi Dhar |
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| Affiliation: | Yale School of Management, 135 Prospect Street, New Haven, CT 06511, USA |
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| Abstract: | Our target article proposed a dual-system framework for understanding context and task effects in choice. In this summary, we address the major points made by each set of commentators and, building on their suggestions, define a more precise dual-system theory of preference construction. We also propose some avenues for future research on a broader dual-system approach to understanding choice. |
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| Keywords: | Preference construction Dual‐process Dual system Context effects Choice |
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