|
|||||
|
|
Fickle men,faithful women: Effects of mating cues on men's and women's variety‐seeking behavior in consumption |
|
| Authors: | Rui Chen Yuhuang Zheng Yan Zhang |
| Institution: | 1. Xiamen University School of Journalism and Communication, China;2. Tsinghua University School of Economics and Management, China;3. National University of Singapore Business School, Singapore |
| Abstract: | |
| Keywords: | Short‐term mating cue Long‐term mating cue Variety seeking Sex differences Commitment |