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The benefits of behaving badly on occasion: Successful regulation by planned hedonic deviations |
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| Authors: | Rita Coelho do Vale Rik Pieters Marcel Zeelenberg |
| Affiliation: | 1. UCP, Católica Lisbon — School of Business and Economics, Portugal;2. Tilburg University, P.O. Box 90153, 5000 LE Tilburg, The NetherlandsTel.: + 31 13 4663256;3. fax: + 31 13 4668354.;4. Tilburg University, P.O. Box 90153, 5000 LE Tilburg, The NetherlandsTel.: + 31 13 4668276;5. fax: + 31 13 4662067. |
| Abstract: | |
| Keywords: | Goal‐pursuit Goal‐striving Hedonic goal‐deviation behaviors |