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Consumer mindsets and self‐enhancement: Signaling versus learning |
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| Authors: | Pragya Mathur HaeEun Helen Chun Durairaj Maheswaran |
| Affiliation: | 1. Zicklin School of Management, Baruch College, CUNY, Box 12‐240, One Bernard Baruch Way, New York, NY 10010, USAFirst two authors contributed equally.;2. School of Hotel Administration, Cornell University, Ithaca, NY 14853, USAFirst two authors contributed equally.;3. Stern School of Business, New York University, 40, West 4th Street, New York, NY 10012, USA |
| Abstract: | |
| Keywords: | Mindsets Implicit theories Self‐enhancement |