|
|||||
|
|
The moderating role of dialecticism in consumer responses to product information |
|
| Authors: | Haizhong Wang Rajeev Batra Zengxiang Chen |
| Affiliation: | 1. School of Business, Sun Yat‐sen University, 135 Xing Gang Road, Guangzhou 510275, ChinaThe authors contributed equally.;2. Ross School of Business, University of Michigan, 701 Tappan Street, Ann Arbor, MI 48109‐1234, USAThe authors contributed equally.;3. School of Tourism and Service Management, Nankai University, Tianjing, ChinaThe authors contributed equally. |
| Abstract: | |
| Keywords: | Dialecticism Information processing Attitude ambivalence Discomfort Cross‐cultural psychology Persuasion |