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Shopping to and fro: Ideomotor compatibility of arm posture and product choice |
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| Authors: | Mathias C. Streicher Zachary Estes |
| Affiliation: | 1. Department of Strategic Management, Marketing and Tourism, University of Innsbruck, Austria;2. Department of Marketing, Bocconi University, Milan, Italy |
| Abstract: | |
| Keywords: | Consumer behavior Purchase quantities Approach and avoidance motivation Embodiment Persuasion Shopping |