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Thinking concretely or abstractly: The influence of fit between goal progress and goal construal on subsequent self‐regulation
Authors:Jooyoung Park  William M. Hedgcock
Affiliation:1. Peking University HSBC Business School (PHBS), Shenzhen, China;2. Department of Marketing, University of Iowa, Iowa, IA, USA
Abstract:
Keywords:Goal progress  Construal level  Goal construal  Self‐regulation  Motivation
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