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Do less ethical consumers denigrate more ethical consumers? The effect of willful ignorance on judgments of others |
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| Authors: | Daniel M Zane Julie R Irwin Rebecca Walker Reczek |
| Institution: | 1. Fisher College of Business, The Ohio State University, 2100 Neil Ave., Columbus, OH 43210, USA;2. McCombs School of Business, The University of Texas at Austin, 1 University Station, Austin, TX 78712, USA |
| Abstract: | |
| Keywords: | Willful ignorance Ethical attributes Ethical consumer behavior Morality Social comparison Sustainability |