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The sleeper framing effect: The influence of frame valence on immediate and retrospective judgments |
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| Authors: | Mathew S Isaac Morgan Poor |
| Institution: | 1. Albers School of Business and Economics, Seattle University, 901 12th Avenue, Seattle, WA 98122, USAThe authors contributed equally to this work and are listed in alphabetical order.;2. School of Business Administration, University of San Diego, 5998 Alcalá Park, San Diego, CA 92110, USAThe authors contributed equally to this work and are listed in alphabetical order. |
| Abstract: | |
| Keywords: | Attribute framing Hedonic consumption Affect Cognition Retrospection Frame valence |