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When and why we forget to buy |
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| Authors: | Daniel Fernandes Stefano Puntoni Stijn M.J. van Osselaer Elizabeth Cowley |
| Affiliation: | 1. Católica‐Lisbon School of Business and Economics, Universidade Católica Portuguesa, Portugal;2. Rotterdam School of Management, Erasmus University, The Netherlands;3. Samuel Curtis Johnson Graduate School of Management, Cornell University, USA;4. University of Sydney Business School, Australia |
| Abstract: | |
| Keywords: | Memory Metamemory Consideration sets Shopping lists Memory‐based search Stimulus‐based search |