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The effects of religion on consumer behavior: A conceptual framework and research agenda
Authors:Daniele Mathras  Adam B. Cohen  Naomi Mandel  David Glen Mick
Affiliation:1. D'Amore‐McKim School of Business, Northeastern University, 360 Huntington Ave, 202D Hayden Hall, Boston, MA 02115, USA;2. Arizona State University, Department of Psychology, P. O. Box 871104, 950 S. McAllister Ave., Tempe, AZ 85287‐1104, USA;3. Arizona State University, W. P. Carey School of Business, Department of Marketing, P. O. Box 874106, Tempe, AZ 85287‐4106, USA;4. University of Virginia, McIntire School of Commerce, Department of Marketing, P. O. Box 400173, Charlottesville, VA 22904, USA
Abstract:
Keywords:Religion  Beliefs  Rituals  Values  Community  Conceptual framework
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