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Multisensory interaction in product choice: Grasping a product affects choice of other seen products |
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| Authors: | Mathias C. Streicher Zachary Estes |
| Affiliation: | 1. Department of Strategic Management, Marketing & Tourism, University of Innsbruck, Innsbruck, Tyrol 6020, Austria;2. Department of Marketing, Bocconi University, Milan 20100, Italy |
| Abstract: | |
| Keywords: | Multisensory interaction Visuo‐haptic priming Sensory marketing Tactile perception Product choice |