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Effects of multiple psychological distances on construal and consumer evaluation: A field study of online reviews
Authors:Ni Huang  Gordon Burtch  Yili Hong  Evan Polman
Affiliation:1. Department of Marketing & Supply Chain Management, Fox School of Business, Temple University, 1801 Liacouras Walk, Philadelphia, PA 19122, United States;2. Information & Decision Sciences Department, Carlson School of Management, University of Minnesota, 321 19th Ave. S., Room 3‐368, Minneapolis, MN 55455, United States;3. Department of Information Systems, W. P. Carey School of Business, Arizona State University, 300 E Lemon St, Tempe, AZ 85287, United States;4. Department of Marketing, Wisconsin School of Business, University of Wisconsin‐Madison, United States
Abstract:
Keywords:Psychological distance  Construal level theory  Consumer evaluation  Online reviews
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