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Viewing usage of counterfeit luxury goods: Social identity and social hierarchy effects on dilution and enhancement of genuine luxury brands |
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| Authors: | Nelson B Amaral Barbara Loken |
| Institution: | 1. Kogod School of Business, American University, Washington, DC 20016, USA;2. Carlson School of Management, University of Minnesota, Minneapolis, MN 55455, USA |
| Abstract: | |
| Keywords: | Luxury Counterfeit Branding Reference groups Social hierarchy |