(1) McGill University, Montreal, QC, Canada;(2) Department of Psychology, McGill University, 1205 Dr. Penfield Avenue, Montreal, QC, H3A 1B1, Canada
Abstract:
Past research shows that forming implementation intentions increases the probability of carrying out goals. The present research
proposes that mental imagery can strengthen the effects of implementation intentions on goal achievement. Participants were
assigned a mundane goal and were randomly assigned to one of two conditions: implementation intentions only or implementation
intentions plus mental imagery. Results support the hypothesis that using mental imagery when forming implementation intentions
leads to higher rates of goal achievement.