Sex differences in listening comprehension

In order to examine the effect of sex of the speaker on listening comprehension in a public speaking situation, 60 male and 60 female subjects viewed either a male or female speaker presenting a talk on either a masculine (chess), feminine (interior decorating), or neutral (snow skiiing) topic. The results supported the hypotheses that when a male speaks he is listened to more carefully than a female speaker, even when she makes the identical presentation. No differences were found when the topic was biased towards one sex; males were still recalled better than females. The above relationships were also true for male and female subjects; both recalled information more accurately from male speakers than from female ones. Rating of informativeness of the presentation showed no difference for sex of the speaker; but effectiveness ratings of the speaker indicated that while both male and female subjects rated male speakers equally effective, the same was not true for the female speakers. Male subjects rated the female speakers significantly more effective than they did male speakers, whereas female subjects rated male and female speakers equally effective.This article is based in part on the first author's master's thesis, submitted to the Graduate School, University of North Carolina at Greensboro, under the direction of the second author. This research was supported in part by the Center for Creative Leadership, Greensboro, North Carolina. A portion of this paper was presented at the 23rd Southeastern Psychological Association Convention, Hollywood, Florida, May 1977.