| 营销人员心理品质的研究及其测评 |
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| 引用本文： | 李峰,朱燕. 营销人员心理品质的研究及其测评[J]. 心理科学, 1995, 0(5) |
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| 作者姓名： | 李峰 朱燕 |
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| 作者单位： | 华东师范大学心理学系 |
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| 摘 要： | 运用自编的＂营销人员心理品质评定量表＂分析了成功营销人员应具备的七项心理品质，它们分别是自我控制力、社会适应能力、自信心、成就动机、推销技巧，创造性和职业兴趣。结果表明，该量表具有较好的信度与效度，这些心理品质可以作为人员选拔的指标。
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| 关 键 词： | 心理品质，关键事件技术，营销 |
A STUDY OF SALES AND MARKETING PERSONNEL'S MENTAL TRAITS AND THEIR EVALUATION |
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| Li Feng,Zhu Yan. A STUDY OF SALES AND MARKETING PERSONNEL'S MENTAL TRAITS AND THEIR EVALUATION[J]. Psychological Science, 1995, 0(5) |
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| Authors: | Li Feng Zhu Yan |
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| Abstract: | By way of a self-constructed psychological Evaluation Scale for Sales and Marketing Personnel, our research analyzed the necessary psychological traits for sales and marketing personnel: self-control, social adaptability, self assurance, achievement motivation,sales skills, creativity and professional interests. It was shown that the scale was of high reliability and validity, and these traits can be used as one of the indexes in personnel selection. |
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| Keywords: | sales personnel marketing personnel mental traits evaluation scale. |
| 本文献已被 CNKI 等数据库收录！ |
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