Implicit and Explicit Sexual Motives as Related,But Distinct Characteristics

A measure of implicit sexual motives—the implicit AMORE—was constructed employing the Affect Misattribution Procedure (Payne, Cheng, Govorun, &; Stewart, 2005 Payne, B. K., Cheng, C. M., Govorun, O., &; Stewart, B. D. (2005). An inkblot for attitudes: Affect misattribution as implcit measurement. Journal of Personality and Social Psychology, 89, 277–293. doi:10.1037/0022-3514.89.3.277Crossref], PubMed], Web of Science ®] , Google Scholar]). Subscales paralleled the 8 dimensions identified previously by the self-report measure of sexual motives, the explicit AMORE (Hill &; Preston, 1996 Hill, C. A., &; Preston, L. K. (1996). Individual differences in the experience of sexual motivation: Theory and measurement of dispositional sexual motives. Journal of Sex Research, 33, 27–45. doi:10.1080/00224499609551812Taylor &; Francis Online], Web of Science ®] , Google Scholar]). Confirmatory factor analyses supported the proposed 8-factor model in slightly revised form, which was confirmed based on a second independent set of participants. Consistent with hypotheses, the implicit scales correlated with nonconscious erotica-viewing behavior for women in a laboratory setting. In contrast to explicit scales, implicit scales were unrelated to self-report ratings of likely sexual behavior. Finally, self-reports of aspects of sexual behavior were generally associated with the measures of implicit motives independently of corresponding explicit motives for both women and men. The results support the conception of implicit sexual motives as related, but distinct from explicit sexual motives.