| 女性人格特征的服装服饰刻板印象研究 |
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| 引用本文： | 刘春 赵平. 女性人格特征的服装服饰刻板印象研究[J]. 心理科学, 1998, 21(1): 17-20 |
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| 作者姓名： | 刘春 赵平 |
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| 作者单位： | 北京服装学院国际贸易系!１０００２９ |
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| 摘 要： | 采用服装服饰偏好语义区分量表对与女性人格特征相关联的服装服饰刻板印象进行了研究。实验由１０７名男女大学生，针对给定的刺激人物的四种不同人格特征，在服装服饰量表上作出印象判断。结果证实，存在与不同人格特点相关联的服装服饰刻板印象，并揭示出在四种人格特征的服装服饰刻板印象中，所存在的具体的服饰符号特征。实验还发现，服装服饰刻板印象中存在着性别差异。作为知觉者的女性对女性刺激人物的印象较作为知觉者的男性表现出极端化的特点。
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| 关 键 词： | 人格特征 服装 刻板印象 |
A STUDY OF THE CLOTHING STEREOTYPE RELATED TO FEMALE PERSONALI-TY TRAITS |
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| Liu Chun, Zhao Ping. A STUDY OF THE CLOTHING STEREOTYPE RELATED TO FEMALE PERSONALI-TY TRAITS[J]. Psychological Science, 1998, 21(1): 17-20 |
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| Authors: | Liu Chun Zhao Ping |
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| Abstract: | A clothing scale was used to study the clothingstereotype related to female personality traits. 107male and female undergraduates made a choice of theclothing scale according to four kinds of given personality traits. The results verified that there was clothing stereotype related to different kinds of personalitytraits, and there were also specific characteristics ofclothing symbols in the clothing sterotype. In addition, this study found that the female as a perceiver islikely to make extreme choices of the female stimulusimages on the clothing scale. |
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| Keywords: | personality traits clothing stereotype. |
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