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Delayed one-trial extinction of the McCollough effect
Authors:Dennis H Holding  Paul D Jones
Institution:  a University of Louisville, Louisville, Kentucky, U.S.A.
Abstract:Initial tests of the McCollough effect were made on separate groups at delays of 4, 24 or 96 h after induction, with little apparent decrement. Subsequent tests were made at 4, 24 and 96 h after each initial test delay, again using separate subject groups in order to avoid test-induced extinction. All tests consisted of magentagreen nulling of the aftereffect. A single test session, whenever administered, seems to initiate a decay or extinction process lasting several days, resembling the time course shown by repeated testing. These results are difficult to reconcile with a perceptual conditioning model of the McCollough effect.
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