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Visiting Santa: an informal look |
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| Authors: | Trinkaus John |
| Affiliation: | Zichlin School of Business, Baruch College (CUNY), USA. |
| Abstract: | Using a modified six cartoon-face rating scale, employed in the health care field to help judge pain being experienced by young children, the facial expressions of 300 youngsters queued up to visit Santa Claus were observed and rated as showing indifference to the impending visit. |
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