| 创业风险决策框架效应特征研究 |
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| 引用本文： | 段锦云,王重鸣. 创业风险决策框架效应特征研究[J]. 心理与行为研究, 2010, 8(2): 106-112 |
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| 作者姓名： | 段锦云 王重鸣 |
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| 作者单位： | 1.苏州大学应用心理学研究所,苏州 215123;2.苏州大学中国特色城镇化研究中心,苏州 215123;3.浙江大学管理学院,杭州 310058 |
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| 基金项目： | 国家自然科学基金，教育部人文社科，苏州大学"211工程"三期重点项目的资助 |
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| 摘 要： | 以创业风险决策为背景,以从事管理类工作的白领员工为被试,探讨了框架效应的表现特征。结果表明随着损益值的增加人们倾向保守,而随着概率水平的增加而偏好冒险,创业倾向高的个体更倾向冒险。框架效应并不出现在所有输赢描述决策情境中,它只出现在缺乏主导社会线索的模糊情况下。
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| 关 键 词： | 框架效应 创业风险决策 决策任务结构 社会线索 |
| 收稿时间： | 2009-05-08 |
THE STUDY OF THE CHARACTERISTICS OF ENTREPRENEURIAL RISKY DECISION-MAKING |
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| Duan Jinyun,Wang Zhongming. THE STUDY OF THE CHARACTERISTICS OF ENTREPRENEURIAL RISKY DECISION-MAKING[J]. Studies of Psychology and Behavior, 2010, 8(2): 106-112 |
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| Authors: | Duan Jinyun Wang Zhongming |
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| Affiliation: | 1.Institute of Applied Psychology, Soochow University, Suzhou 215123;2.Key Research Institute of Education Ministry-Center for Chinese Urbanization Studies, Soochow University, Suzhou 215123;3.College of Management, Zhejiang University, Hangzhou 310058 |
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| Abstract: | The structure of risky decision-making included payoff,probability and other social cues.Risky choice framing effect does not appear in any positive and negative framing risky decision-making scenario,and it is influenced by decision structure and only appears in ambiguous condition.We studied the characteristics of the entrepreneurial risky decision-making.The study designed two entrepreneurial scenarios,so as to testify the hypotheses repeatedly.The sample was based on administrative-kind job white collar... |
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| Keywords: | Framing effect entrepreneurial decision-making the structure of risky decision-making social cue. |
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